Keep people safe
Stay off the roof and away from sagging ceilings, hanging debris and anything touching a power line. Move belongings out of the wet area.
Sterling Roofers assesses and documents the roof and estimates the work. Your insurer decides coverage and payment under your policy. We do not promise an approved claim, and this page shows where each decision sits.
Right after the damage
Stay off a damaged roof; photographs from the ground and from inside the house are enough to start.
Stay off the roof and away from sagging ceilings, hanging debris and anything touching a power line. Move belongings out of the wet area.
Catch drips and use a temporary cover where it is safe. Photograph before and after.
Take wide shots of each side of the house, then closer shots of visible damage, and a dated photo of every interior stain or drip.
Save receipts for tarps, drying equipment and emergency repairs with the photos.
Note the date and time of the storm, and save the forecast or alert you received. Weather data is context, not proof of damage to your roof.
Find the claim notice instructions and the deductible. The Virginia State Corporation Commission homeowner-loss guidance recommends contacting your insurer, documenting damage, protecting the property and keeping receipts.
Roles
A roof estimate and a coverage decision are two different documents written by two different parties.
| Question | Homeowner | Roofer | Insurer |
|---|---|---|---|
| Report the loss and follow policy steps | Decides and files | Explains the roof condition | Sets the claim requirements |
| What the roof looks like | Photographs safely | Assesses and documents | Sends an adjuster |
| What work is proposed and at what scope | Approves in writing | Writes the estimate | Writes its own scope |
| Whether the policy covers the loss and what is paid | Asks questions | Has no say | Decides under the policy |
A roofer is not an insurance adjuster and not your legal advisor. We do not negotiate coverage on your behalf, and for policy interpretation or a dispute you should speak with your insurer or an appropriate professional.
Book a free 15-minute phone consultation Call (703) 436-4445
The sequence
Six stages. Virginia sets two response clocks for insurers, and your policy sets the rest.
Notify your insurer under the policy terms and ask what documents it wants.
Under 14VAC5-400-50, the insurer must acknowledge notice of a claim within 15 calendar days.
The insurer inspects the loss. Your roofer can document the roof and share factual findings.
The insurer's scope and the contractor's written estimate are lined up item by item.
Under 14VAC5-400-60, the insurer must say whether it accepts or denies the claim within 15 calendar days after receiving a properly executed proof of loss.
Work proceeds under a signed agreement, and you keep the invoices and completion documents.
Read the 14VAC5-400 regulation text and your own policy for the exact wording. The SCC homeowners insurance guide notes that policies differ.

Adjuster visit
Adjusters look at the roof surface, flashing, vents and the interior areas where water showed up.
Describe what you saw and when, and leave causes to the people inspecting. Your roofer can attend the visit if the insurer agrees, to point out what was documented. See our storm damage roof inspection guide.
Damage types
Each type of damage leaves different evidence. Document what is visible and leave the coverage question to your insurer.
Look for dents in gutters, vents and flashing, and for shingle granules collecting at downspouts. Hail marks on shingles are hard to see from the ground, so a roof assessment documents what photographs miss.
Photograph missing, creased or lifted shingles, displaced ridge caps and debris on the roof or lawn. Note which slopes face the direction the wind came from.
Record where water shows inside and when it first appeared. A leak can come from storm damage, aging materials or a flashing detail, so the stain is where water showed up, not always where it got in.

Two scopes
Compare the line items first. Do both cover the same slopes, materials, flashing and decking?
When hidden damage is found, a supplement is a request that the insurer add items documented after the first scope. Ask for differences to be explained with quantities, photographs or product requirements. A gap between the numbers is not permission to start unapproved work or assume reimbursement.
Red flags
Be cautious about any promise that skips the policy and the scope.
Under Va. Code 59.1-618, a contractor may not pay, waive or rebate an insurance deductible, or offer an inducement for a roof inspection or claim. The Virginia legislative page states that the rule is effective beginning January 1, 2027. Sterling Roofers does not offer deductible waivers.
Nobody outside the insurer can guarantee that a claim is approved or that a roof will cost you nothing. Be wary of pressure to sign immediately and of door-to-door solicitation, which Fairfax County lists as a possible sign of a scam.
For a home solicitation sale, Virginia law (Va. Code 59.1-21.3) gives a right to cancel until midnight of the third business day, with an exception for an emergency waiver.
Water entering the house does not decide how a policy responds. Storm damage, worn materials and deferred maintenance can all cause a leak, and the insurer reviews the cause.
Reviews
Quoted exactly as written on our Google profile (5.0 from 28 reviews).
“I chose Sterling Roofing to install my new roof due to their 5 star reviews online. I am very happy I did. Their estimate was extremely reasonable and their employees are very professional. They did an excellent job!”
“When some parts of my roof was damaged last winter, I had called another company. They said they would come by and email an estimate to me within a week. I waited for two weeks and never heard back.”
FAQ
Stop active water entry and document the damage first. Then notify your insurer promptly as your policy requires, and arrange an assessment of the roof condition. A roofer's report supports the claim but does not decide it.
Under 14VAC5-400-50 the insurer must acknowledge notice of a claim within 15 calendar days, and under 14VAC5-400-60 it must accept or deny within 15 calendar days after receiving a properly executed proof of loss. Read the regulation and your policy.
The deadline is set by your policy and may include a limit on when a suit can be filed. Read your policy and ask your insurer.
No. Va. Code 59.1-618 prohibits a contractor from knowingly paying, waiving or rebating an insurance deductible, and the legislative page lists the effective date as January 1, 2027. Sterling Roofers does not offer this.
No. Both are evidence. The insurer evaluates the loss under the policy, and the condition of your particular roof still has to be assessed.
Photographs with dates, repair and maintenance records, the roof age if known, your roofer's findings and a list of interior damage. Describe the facts, do not speculate and do not guess at causes.
Stop, document the condition, price the added work in writing and approve it before proceeding. Tell your insurer if a supplement may be needed, and do not assume reimbursement.
Start with the roof
See roof repair and roof replacement, browse all roofing services, read whether insurance companies cover roof replacement, or review the questions to ask a roofing contractor.
Talk through the next step
Share the property address, the condition you are seeing and the decision you need to make.